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Kansas Land Brokers : A Case Study
Marisa Morgan Dallman, owner of Kansas Land Brokers, recently approached LandHub.com seeking assistance with her company’s internet marketing strategy and web presence. Marisa found us through a mass email we did promoting a special offer on semi-custom real estate agent websites. At the time, she was using Wordpress to manage the content of her site. Now Wordpress is an excellent site management and blogging platform, but it severely lacks in it’s ability to present real estate listings in an intuitive and search engine-friendly fashion. On the former Kansas Land Brokers’ website, listings were displayed as blog posts, hindering site users’ ability to sort, query, and easily browse listings. This is a just a small part of how her previous website was negatively impacting her efforts.
Here’s how the LandHub Console™ has benefited Kansas Land Brokers:
Consistent, Intuitive, Search-Friendly Navigation Menu
Often taken for granted, navigation menus play a significant role in not only a website's ease-of-use, but also search engine optimization. Making menus consistent and crawler-friendly is a fundamental policy at LandHub.com.
Search Listings
Throughout the site, you'll find a "Search Listings" box that not only allows you to query listings using a form, but also an intuitive Flash map that displays the counties in which Kansas Land Brokers has listings.
Uploading Listings
The LandHub Console™ was designed specifically for posting and managing rural and recreational land to your website. This intuitive upload process allows you to enter all of the listing information: title, acres, price, location (even pinpoint the location on an interactive map), and photos. All of this information is then displayed in the ideal format for both website users and search engines.
Browsing Listings
Listings are displayed on the site in an easy-to-read format, allowing users to drill-down and sort to find what they're looking for.
Featured Listings
Kansas Land Brokers is able to feature certain listings on the homepage of their website with one click within the LandHub Console™.
Blog Module
The LandHub Console™ provides a full-featured blog module, enabling Kansas Land Brokers to better engage their past prospective clients. This blog module is also beneficial for posting fresh new content that help draw organic search traffic.
Social Media Links
Kansas Land Brokers understands the value social media offers and uses it extensively. We've included links to their various accounts in the header, making it easy for site visitors to connect with the company on a more personal basis.