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Rural Land & Search Engine Marketing

Posted by Benjamin M. Tangye // November 16, 2009

October = 32+ million Google searches related to rural land for sale.

As we all know, over 82% or people use search engines to locate and research property before they make a purchase.  In order to take advantage of these online queries you must get you and your company listings and information in front of these folks.  To do this effectively you need a solid online strategy that consists of more then putting your listings on an online listing site.  Though online listing sites are important, especially for those with no organic search engine results, often you end up using your listings to attract active searches to an online listing site that contains 1000’s of other listings...including your competitors.

 For rural and recreational land agents an online strategy should revolve around gaining solid ORGANIC search engine results related to their product & service, while capturing information from those visitors, then actively communicating with those visitors.  Below, we’ll offer some interesting information related to one of the tools used to build an online presence. 

SEM or Search Engine Marketing can be a bit overwhelming and consume precious time to master.  In order to launch a truly successful and cost effective SEM campaign, you’ll need to master the bidding techniques as well as build a database of keywords and key phrases related to quality queries.  Failure here can put your company significantly behind your competitors.  Why do we know this?  Using a competitive bid scale where 1 equals a full compliment of advertisers bidding on a keyword or key phrase, nearly 67% of the keywords and key phrases related to ‘rural land for sale’ is equal to .75.  What does this mean?  It means that of the 32M plus searches in October, roughly 75% of the searches have a very significant amount of bidding.

If you need to increase your audience relevance and return on investment and don’t feel you captured a significant portion of October’s 32+ million rural land for sale searches from Google, then click here and type the phrase ‘state search statistics’ into the comments box and we’ll send you information related to your states search totals for October and the estimated first page value for those results. 

Also check out the new Landhub.com site as well as the new LandandGame.com.  LandandGame will have some very cool tools rolling out over the next 6 weeks.