3 Things You Need to Include in Your Land Listing

    by Laura Mueller

    Have land to sell? If you want to maximize your chances of finding the right buyer in the right time frame, you need to make sure that you’re including enough information in your land listing and the type of information that potential buyers are looking for. A listing that’s rich in imagery and parcel specifics is going to make a stronger first impression. And hopefully, it’s going to answer a lot of the questions that buyers have that help them determine whether or not they want to pursue the listing and learn more. To set up your listing to sell, here are the three things you should always try to include.

    1. Video imagery

    If pictures are worth a thousand words, then videos are worth a million. Still imagery simply can’t capture the scope of your for-sale land in the same way that video footage can, so it’s important to take a few extra steps and either rent a drone to take video yourself or hire someone who specializes in drone videos for real estate listings. To show off your land in its literal best light, aim to take a video during the golden hour—either when the sun is rising or in the hour or so before the sun sets. You can certainly supplement your video imagery with still shots of certain notable features that you want to highlight, but focus on providing a big picture visual of your land and all that is has to offer by including one or more videos in your listing.

    1. Detailed property description

    The square footage of your land is important, but so is its topography, current and potential uses, utilities, unique features, and more. Err on the side of providing more detail rather than less in your land listing, honing in on all that makes your land unique and sets it apart from the rest of the market. If your land is one of the only available plots in the area to house a particular type of wildflower or to get unobstructed views of a nearby body of water, mention it—even if it won’t make or break your sale, it shows that your land is special and offers something buyers can’t find elsewhere.

    1. Zoning and use regulations

    What can (and can’t) people do with your land? Different buyers are looking for different things, and it helps for them to know up-front if your land is suitable for their objectives. Work with your local Building and Planning Department to identify all regulations around how the land can be used and be sure to include the information in your listing. This will help weed out the buyers who aren’t a good fit for your property and draw in the buyers who are. It also helps with your marketing, and making sure your listing gets in front of the agents who can serve as valuable connections with certain types of land purchasers.

    Your land listing is almost always your first point of contact with potential buyers. Maximize its potential by consciously including all the necessary information and then some. A detailed listing is always going to garner more interest than a sparse one, and it may also greatly reduce the amount of time your land sits on the market.

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