5 Expert Tips to Selling Land Online
by Caroline Kirby
You’ve likely heard that we’re “living in the Digital Age” and it’s true; we can practically do everything from behind a computer screen nowadays. You can order your groceries, learn a language, and, even sell your land.
Which, to be honest, makes a lot of sense considering 85% of land buyers look online. With a pool of potential buyers that large you’ll want to make sure you’re not missing out on any opportunities to connect.
If you’re a first-time seller or looking to improve your online listings, read on for some expert tips.
Maximize Your Online Land Listings
We’ve moved beyond listing properties in the newspaper classifieds or simply placing a sign out front. Nowadays, selling your land can be as painless and easy as creating a listing on an online listing portal. However, there are some basic tips and tricks that can help make the process run smoothly and find you a buyer in no time.
- Focus on Content: Sometimes sellers think having great photos is all they need or that the location of their property is in such high demand that they leave their listing bare. When selling things online you must captivate your audience and if your listing is a bore, people will pass. Make a list of all the best qualities of your property; what are the greatest assets? What benefits do the buyers get? Consider all of these items and then write it up into something worth reading. Stuck on where to begin? Check out this old blog post for some must-haves.
- Practice Good Customer Service: Another aspect of successful online selling is to actually respond to potential buyers. In your listing you should give various forms of contact information (email and telephone number). If you don’t want to give out personal information then set up accounts specifically for this transaction and then routinely monitor to make sure you don’t miss any messages. Take too long to respond and you may lose a buyer.
- Use a Listing Site: When you put your land on a website (like Landhub.com) you’re able to list your property under specific categories that may get it noticed more quickly. For example, waterfront, cattle land, commercial farm, etc. Additionally, it makes the whole process much easier for you and reduces the chance of you leaving out certain crucial info.
- High-Quality Imagery: What’s the quickest way to lose a buyer’s interest? Taking random pictures of your property with a smart phone. We recommend getting professional photos taken or at least using a high-quality camera. Consider getting video footage and aerial images from a drone camera to garner more interest.
These 4 tips are all simple, but essential steps to successfully selling land online. Putting in a little extra time and effort can be all the difference in selling your property fast. We’d love to hear your ideas as well in the comment section below.
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