How to Market Land for a Quick Sale
by Laura Drucker Mueller
Just like any piece of real estate, when you have land to sell you want to sell it as quickly as possible. But you can’t just sit back and expect it to happen on its own—you’re going to have to put in the work for a fast sale. While there’s certainly some degree of luck involved in finding that perfect buyer in a short period of time, luck is only half the battle. Here’s how to market land for a quick sale and get your property under contract fast.
Define your buyer
The better you can understand what your ideal buyer is looking for, the better you can market your property to them. A family looking for a vacant lot to build a new home on is going to have very different needs than a developer or someone who isn’t interested in building on the land. Once you have a clear picture of who you’re trying to sell to, you can highlight the assets of the property that will appeal most to your potential buyer and market the land in the places they’re most likely to look.
Research the market
Selling—and especially selling fast—is all about standing out from the competition. Comparable land sales you should be paying attention to are those within the same region that offer similar uses and benefits to the buyer. Take a look at previously sold comps with an eye toward how fast they sold, their listing price versus final sale price, and how the property was marketed. You’ll learn a lot of good information regarding how to price and market your own parcel.
Diversify your online marketing
List your land in as many places as possible to increase your chances of getting in front of the right buyer. Again, think about who your ideal buyer is and target them directly with your online ads. MLS listings are a good way to get in front of agents, but it’s primarily used for residential homes. You should also be listing on places like LandHub, which will do the diversifying for you with a designated focus on land sales.
Show off your land in its best light
Don’t skimp when it comes to images for your listing. If you need to hire a professional to take the photos, do it—it will be money well spent. Bad images or a lack of images can turn away prospective buyers and hinder your likelihood of a fast sale. Use drone videos to give your potential buyers a good idea of the size and scope of your lot, and take the time to shoot your land at its best, showcasing its most impressive assets and capturing on film why it’s such a good buy.
When you’re marketing your land, make sure that it’s easy for buyers and/or their agents to get their questions answered and come out and visit the lot. People are busy, and they might not be willing to wait around until you can work them into your schedule. If your goal is to sell as quickly as possible, you’ll need to be accommodating—even if it’s not always convenient.
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