Does Email Marketing Work when Selling Land?
Selling land is just like selling anything else. You have an existing customer base, a potential customer base and a targeted market. The only way to have any potential of selling anything is by letting people know you have something to sell. This is why many land brokers have started using email marketing as a tool to sell more land. This is a particularly effective method when you have a base of clients you have worked with in the past. There are a few things to keep in mind when using email marketing to sell land.
Emails are now being received on the computer as well as on tablets and smartphones. These portable devices make it possible to have your message in front of buyers in less than a few minutes from the moment you hit send. This gives you the opportunity to sell your land quickly and easily. Best of all, one email can reach every person on your email marketing list by sending the message once as opposed to making endless calls or writing thousands of emails.
Make Sure the Recipients are Opted-In
Email systems are set up to provide protection against spam from marketers. This is because the people who hold the accounts are sick of receiving email they did not ask for. This can include email marketing when it is unwelcome solicitation.
To make sure that your email marketing plan will be well received, you need to get permission to email promotional material. This is called an opt-in. It is when the client goes through the process of supplying you with their email address and agrees to receive information at a future date about land sales. Make sure when you ask a customer to opt-in that you are fully explaining what they are opting into. This way, not only will you get through the spam blockers, but there is a greater likelihood the message will be read.
What Should Be In the Email?
Now that you know who you are sending it to and that they will receive the email, you have to decide what you are going to say in the email. It is important to make sure you are not saying the same thing in every email you send to a person. It is okay to send out one email to a thousand people, as long as you are not repeating the content of the email over and over. If you do, your messages will be deleted before they are even read. Compelling content is key and it’s important to always engage your buyers.
Another thing to remember when creating content for email marketing email is to make sure you are providing useful information. Provide information that anyone buying land will actually want to know. After you have given all the technical information about the land, provide a brief synopsis about highlighted features. You can also develop interest by sending emails talking about the potential ways to use the land. Remember that your goal is to convert the client, which means you’ll want to make sure that buyer has just enough information to want more, which will end up in a reply email or phone call. That gives you a much higher chance of converting.
When to Send Your Email
Due to the fact that people are receiving their emails throughout the day wherever they are, you need to time out when you are going to send messages. You do not want to send your email at a time when buyers have the potential of being busy. Recipients may open and ignore the message or delete it because they are busy doing something else. You should choose a time where your potential buyers are not going to be doing anything and send the email at that time. Your chances of selling your land will be greater, because more people will learn important information about it and generate interest.
Three Email Marketing Companies that Make it Easy
These three companies below make the process of email marketing an easy one. From templates to backgrounds, they give you all the email-marketing necessities.
Mail Chimp: www.mailchimp.com
Constant Contact: www.constantcontact.com