How to Choose a Real Estate Agent to Sell Your Land



by Laura Mueller

Selling land, like selling a house, is easier when you do it with an experienced real estate agent by your side. Finding that agent, however, can sometimes feel like a guessing game, despite the importance of working with someone who won’t just represent your interests but who will be able to get your property sold as quickly—and for as much money—as possible.

If you’ve been investing in land for a while, then you might have already found someone who you trust to get the job done. But if you’re new to selling land, or if you’re unsatisfied with your current agent, you’ll need to put in the work to find someone who you trust and communicate well with—and who can provide you with a smooth sale from start to finish.

The best way to find an agent to sell your land is usually through referral. Recommendations, especially from people you trust, go a long way toward proving an agent’s competency. Whether you go that route or start your search on Google though, there are always going to be certain things you want to look for when deciding if an agent is a good fit for your listing. Here are five of them.

1. Past Experience – The best residential real estate agent might still struggle to sell your land. That’s because the land market is its own unique sector, with different buyers, processes, and best practices than the residential market. Make sure to work with an agent who has put in the time and has a record of successes to show for it.

2. Marketing Abilities – You want an agent who is going to go above and beyond when it comes to marketing your listing. And the best way to see if that will be the case is to look at their current listings and how they’re marketing those. Are there videos and drone shots? Is the copy thorough and well-written? Are their listings highly visible and showing up in multiple places? If they’re giving that level of service to other sellers, it’s safe to assume you’ll get the same.

3. Time to Sell – The land market can be a tricky thing, so it’s not unreasonable for properties to take some time change hands. Still, it can be helpful to ask for information on a potential agent’s average sale time, as well as their specific strategies for maintaining interest in active listings over time and ensuring that properties get sold sooner rather than later.

4. Reviews – Even if you don’t have a referral from someone you already know and trust, you should still tap into past client reviews to get a taste of what to expect. Look at testimonials, and ask for references too. The more information you can get directly from previous sellers, the better.

5. Specialties and Designations – Is the agent part of any professional land selling associations? Do they specialize in certain types of land, such as agricultural or timber? These details matter when you’re choosing who to work with, and speak volume to both agent competency and the size and scope of their network.

Ultimately, it’s essential not to rush your real estate agent search. Taking your time at the outset could make all of the difference between how fast your land gets sold and for how much, as well as for the overall quality of your experience.

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