Partnership brings easy access to drone-less digital imaging for rural real estate
For immediate release
(Tucson, Arizona) July 7, 2021: LandHub, an Arizona-based website exclusively specializing in the purchase and sale of land across the United States and select international locations, and Aerial Solutions, a company specializing in drone-less ultra-high resolution aerial imaging and videos, are pleased to announce that they are partnering to bring the best property marketing solutions to land owners across the United States.
“We specialize in high-quality drone-less photos and videos,” explains Michael Feld, CEO of Aerial Solutions. “Most of our clients want to sell property which is difficult to capture images of using traditional techniques. If a property is close to an airport, FAA rules don’t allow drones in the area. If a property is quite large, a drone’s altitude restriction won’t allow for the full perspective of the land to be taken in one all-encompassing image. Often our clients simply don’t want to go through the hassle of scheduling a drone shoot of their property. Whatever the reason may be for not wanting to use drones, our service provides the best solutions. We can capture images without the use of drones and create fully customizable videos in a short amount of time. The images and video can then be added to the property listing very easily. Having those images and videos makes a world of difference when it comes to attracting buyers.”
The partnership between the two companies will form a one-stop-shop for landowners who are looking to buy and sell property and order high quality videos for their listings. LandHub is one of the most popular rural real estate websites and one of the few sites that specializes exclusively in land sales. The use of high-quality aerial images to market real estate will attract even more buyers to the site. The images will also be used to attract buyers on social media thanks to LandHub’s unique marketing service.
“Making property stand out is difficult when you can’t rely on beautiful videos,” explains Kevin May, President of LandHub. “To make listings stand out, a seller needs beautiful videos and photos that communicate the scale of the land, the property boundaries, surrounding land, lakes or rivers and how beautiful the topography is. Having these incredibly detailed videos that Aerial Solutions creates allows the listing to come to life. The videos communicate the potential that the land has far more than any written description. We can say that there’s a stream nearby or that the land is at the foot of a mountain, but to see those things in full color detailed video, along with our system of using social media and our powerful website, is what sells the land.”
For more information about LandHub, please visit www.landhub.com. For additional information about Aerial Solutions please visit www.aerialsolutions.io.
For the latest property listings and real estate news, please follow @landhub on Instagram.
For more information, or to arrange an interview, please contact:
Kevin May, President – LandHub.com
Michael Feld, CEO – Aerial Solutions
(443) 440-6130 ext. 613.
by Mark Bingaman
The integration of drone photography with real estate marketing has been a significant point of conversation recently due to the Federal Aviation Administration’s summer 2016 release of rules governing commercial use of drone technology. We wrote about it here in two separate pieces, one called “Using Drones to Buy and Sell Real Estate: Is it Legal?” and the other titled “FAA Issues Rules for Drone Photography of Real Estate.”
The most recent article sparked a comment on our blog by Philadelphia’s Karen Follis Mraz, a Land Acquisition Team Manager for the Westrum Development Company.
She replied “Interesting timing when all the online imagery start-ups and ever-developing companies are selling drone captures from coast to coast. Clearly there is a value, but I agree: people (and) privacy; it’s a valid point.”
Her comment made us wonder: Who are the companies most actively involved in selling drone photography services to real estate interests?
Here’s what we found:
Pictometry is a patented technology created and owned by Pictometry International, a company that merged with EagleView in 2013 to form EagleView Pictometry and continues to sell an aerial image capture process that produces imagery showing the fronts and sides of buildings and locations on the ground.
A big difference between pictometry technology and drone photography is the fact that, at least up until now, Pictometry has utilized airplanes to gather their shots. According to their website:
“Pictometry Intelligent Images are captured by a fleet of 73 planes outfitted with USGS-certified camera systems flying year-round. Image processing is completed using patented technologies that deliver amazing clarity and detail for a precise view of every feature. Because every pixel in the image is georeferenced the images become actionable, allowing for measurements and data extraction.”
Although EagleView Pictometry focuses on several different industries, real estate imagery is among the technology’s chief uses, providing for quick property searches by address and viewing of each property from multiple directions including a north, south, east and west view.
While the technology and company was built primarily on aerial photography via airplanes, EagleView Pictometry is now implementing drone photography into its offerings.
Drone Photography for Large-Scale, Commercial Real Estate
Providers of drone photography services for real estate can be broken down into a couple of other categories. There are entities like The Drone Co., a national operation focused more on commercial real estate drone photography, including that of large-scale properties, developments, and buildings. A quick Google search will show a number of companies operating in this realm.
Local Real Estate Drone Photographers
If you’re a local real estate broker, Realtor, or smaller property owner, you probably neither need nor want the larger, more expensive operations profiled above. In that case, you’ll want to contact a local drone photographer in your area. Given that the business is burgeoning, you should have no trouble finding such a provider. In fact, many of the companies you already use for still photography or marketing videos are likely implementing drone photography into their service offerings.
Just MAKE SURE they are FAA Compliant and following the rules and liability issues spelled out in our previous blog post here.
by Mark Bingaman
We recently wrote a post on the legalities of utilizing drone technology in the sale or purchase of land called “Utilizing Drones to Buy and Sell Real Estate: Is it Legal?”
At the time (January of 2016) rules in the United States allowed for hobbyists to fly drones that weighed less than 55 pounds, but guidelines for commercial usage had not yet been established.
However, in late June of 2016, the FAA finalized operational rules for small unmanned aircraft systems (UAS) being used for commercial ventures, including the photography and survey of real estate. The safety regulations mandate that commercial drones weigh less than 55 pounds and require operators to maintain a consistent line of sight with the drone. In other words, it is not permissible for a pilot on the ground to operate the UAS out of his range of vision and the drone in the air must be clearly visible to the naked eye of the controller. Additionally, even if the aircraft is within view of the pilot, it is illegal to fly the drone over any gathering of unprotected people who are not in some way taking part in the drone flight.
For example, you may utilize the drone to photograph land for sale or view a property, house, structure, or neighborhood from high above, but you must be able to see the drone – from the ground – at all times. If there are people nearby who are not involved in the drone flight (perhaps a park is a few hundred feet from the property you’re photographing or a busy city street is close by) you must avoid flying the drone over those people. Operation of a drone for commercial purposes is only allowed during daylight, although twilight flight is legal provided the aircraft has anti-collision lighting. No drone may fly above a threshold of 400 feet in the air.
Training and Licensing
Not just anyone can grab a drone and start photographing land for sale. Drone operators must be at least 16 years old and have a remote pilot certificate with a small UAS rating, or be directly supervised by someone with that rating. To qualify for a remote pilot certificate, an individual must either pass an initial aeronautical knowledge test at an FAA-approved knowledge testing center or have an existing non-student Part 61 pilot certificate. Those with existing certificates must have completed a flight review within the past two years and also must take an online drone operation course via the FAA.
Security background checks via the Transportation Safety Administration (TSA) will also be conducted before a license is issued. Interestingly, the FAA rules currently require no minimum insurance coverage for potential damage to persons or property.
State Laws and Privacy
The FAA also has issued no declarations on privacy concerns. In other words, is it legal for an operator to fly a drone over the property of another person without their permission? Currently, the answer appears to be “yes.” A number of states are currently beginning to address these concerns in their individual legislatures, so the legalities of drone flights over the property of others may vary from state-to-state until it’s addressed on a federal level.
The new rules for commercial drone operation go into effect in late August of 2016.
More Info (Video):
by Mark Bingaman
Imagine the day when you can sit at your computer in Tennessee or Vermont or Montana or wherever and search for available farmland for sale. What? You can do that now, you say?
Well what if you could also access imagery that provides a view of that land from a couple of miles in the sky but also zooms in to see the seeds adorning a single plant? And what if that imagery was accompanied by a good amount of extrapolated data that would allow you to estimate the past and future productivity of those fields? Sort of makes you want to go buy some farmland for sale right now, doesn’t it?
A new type of super-high-flying drone technology will soon enable farmers to make better decisions on land and crop management, and provide anyone searching for U.S. farmland for sale reams of new data upon which to base a purchase decision.
The technology should help farmers of all types realize more crop productivity and potentially make an investment in farmland more economical and lucrative for land buyers and producers.
The drone, which will test precision agriculture methods, made its first flight in May of 2016 above North Dakota, and is slated to spend all summer testing procedures and photographing farmland in that state. Officials intend to learn whether this type of drone photography provides better results than satellite imagery or that from other forms or aerial photography.
Manufactured in Israel, the Elbit Systems Hermes 450 aircraft is 20-feet long with a wingspan of 35 feet, can fly for 20 hours, snaps pictures from an altitude as high as 8,000 feet, and can capture images of a swath of farmland ranging from 4 miles wide to 40 miles long. But that doesn’t stop it from also taking intensely close photographs of small parcels of land. According to a story by the Associated Press, officials also expect it to show them images of things as small as seeds, a feature that will allow both agriculture officials, farmers, and landowners to get a precise feel for things like how plant growth is progressing through the season and make more informed business decisions based on multiple data points.
While this sort of information is valuable from that standpoint, it should also eventually trickle down to a number of uses, including allowing anyone interested in buying farmland a wide-ranging (both far away and up-close) view of the land they’re interested in purchasing.
North Dakota was chosen to host this test based on the fact that it leads the nation in production of 10 types of farm commodities and is also the only stated qualified by the Federal Aviation Administration to allow drone flights above 200 feet, the standard limit imposed on the rest of the United States.
The summer of 2016 project is expected to cost in excess of $700,000 and is being funded by the North Dakota State Chamber of Commerce and the manufacturer of the drone aircraft. The Israeli company intends to sell the photographs and data to farm groups and producers.
North Dakota State University Podcast: Sound Ag Advice 027
The agricultural uses of unmanned aerial vehicles (UAVs) looks bright, says John Nowatzki, NDSU Agricultural Machine Systems Specialist.
Source: Associated Press: High-flying drone makes 1st flight to test farmland photos