By Laura Mueller
If this year has taught us anything, it’s that traditional notions of sales and real estate can go out the window overnight. And while you’re throwing out previously believed ideas about what it takes to make a successful land sale, it’s time to toss another formerly believed misconception about the land market: that the holidays are a season you want to sit out.
The truth is that any time of year is a good time of year to list your property. This includes the winter holidays, which actually offer more benefits than you might think for a land owner who’s trying to broker a deal.
4 Reasons the Holidays are a Great Time to Sell Land
Here are four reasons that you actually can sell your land over the holidays, with plenty of inspiration for keeping your listing active (or going active with a new listing) in November and December.
1. Buyers are still out there, so you should be too: There are a lot of factors that drive a land buy, and they’re usually not dependent on things like proximity to Christmas or New Years. On the contrary, buyers are on the hunt year round for the right piece of land, particularly on online platforms like ours where the outside weather has no effect on their ability to browse listings. And if buyers are on the lookout, you’ll only miss out by postponing your listing until a time that only seems like it should be more convenient for them.
2. You’ll probably have less competition: You wouldn’t be remiss in thinking the holidays aren’t ideal for listing your property, nor would you be alone. A lot of sellers have the wrong idea about the holiday land market, which means there’s a good chance that if you do decide to list, you won’t be up against as much competition. Use that to your advantage and up your marketing efforts to get in front of as many buyers as possible.
3. You can show off your property’s seasonal charm: There is no denying the unique ambiance of the holidays, which can turn any property into a cozy haven. If your listing has been up for a while, now is a good time to update it with some pictures that show off its seasonal beauty, such as blanketed acres of fresh snow or crystal-like ice hanging off tree branches. Just be sure to keep older pictures up too so that buyers can see the full scope of what they can expect.
4. The land market doesn’t follow the same rules as the housing market: The things that make the holidays a not-so-great time to sell a house don’t apply to land, such as fewer people wanting to relocate or difficulties getting your property ready to show with holiday events and travels on the calendar. On the contrary, this time of year actually offers you some key benefits, including lower temperatures that can eliminate pesky problems like bugs and humidity. If there’s snow on the ground, simply plow a path through the property to create an easy walkway for showings, then bundle up and enjoy the view.
There’s no time of year when your land is guaranteed to sell or not sell, so you may as well broaden your chances and your opportunity. If you’re ready to list, don’t let the holidays hold you back – you never know who’s looking for just what you’re selling.
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by Bella Scotton
Many don’t even consider putting their house on the market during the festive season. Plus, many that do have their homes listed at this time do not renew the contract if it going to run through the Christmas season.
It may have been that selling a home during Christmas in the days gone by was no easy feat, but with the world of technology that we live in today, this has really changed. One of the reasons that would make this time of year so difficult for home selling simply was because of lack of time. Potential buyers just didn’t have the time to shop for a new home with everything else that was going on. Now, with the world of the internet, that has all changed. Interested buyers can easily check out homes of interest and then arrange for a viewing. This is a big time saver.
For the seller using this time of year to sell their home, it can actually be a time saver as well. Think of it this way. When you are going to put your home on the market at any time of the year the first thing you are likely to do is give it a thorough cleaning from top to bottom. Then while doing this you de-clutter. If there are any minor repairs to be done then you tackle these as well. While you are at it you may give one or two rooms a new coat of paint. Then you focus on cleaning up the exterior of the home you create some curb appeal.
If you think about it, these are many of the same things you do when getting the home ready for the festive season. You give it a good Christmas cleaning. Then you probably get rid of a lot of the old things so you can make room for some Christmas decorating. Many homeowners will often do some interior painting so the rooms really showcase their decorating. So basically all the tasks that you would complete for putting your home on the market you will be doing to get your home prepared for the Christmas season.
Another advantage is you can use your festive decorating skills to really showcase your home for potential buyers. The key to success with this is not to overdo it. It is easy to fall into the trap of making the home look cluttered with so many decorations. Plan carefully for your decorating and view it through the eyes of others.
Capitalize on some of the festive season smells as well. If you happen to be into Christmas baking then you may want to just finish off baking a tray of cookies or some pies before your agent is going to show your home.
Burning festive candles will also help to provide the home with some wonderful scents. Then, of course, there will be the odor of the Christmas tree if you use a real one. All of these little touches can create a very positive experience for the potential home buyers and give them a real sense of the ambiance that the home possesses.
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