(And Why Drone is Not Always the Solution)
by Michael Feld, Co-Founder Aerial Solutions
What’s the best way to showcase a property to prospective buyers? Over the past few years, the hottest answer to that question has been with video, in particular, with aerial footage. And there is good reason for that: Aerial imagery is a striking way for buyers to get a full picture of a property’s exterior, without having to be there in person.
But don’t just take our word for it! Statistics show that:
● Aerial imagery translated into a 68% faster sale period than properties with just regular imagery (mls statistic).
● Homeowners are 73% more likely to list with real estate agents who utilize video marketing (National Association of Realtors).
● Listings with video saw a 403% percent increase in traffic over listings without video (Australian Real Estate Group).
Aerial footage sounds pretty attractive! The next step is to figure out the best way to obtain it. You may be thinking that using a drone is the obvious answer for your aerial videos. But is it really? While using aerial footage is extremely effective in marketing your listings, using a drone presents a set of problems that you may only discover once it’s too late.
The FAA (Federal Aviation Administration) has several restricted zones across the US where drones are not allowed to fly, and local governments can set their own restricted zones as well. For example, if your property is located near an airport, national park or even near a school, drones are generally not an option unless specific approval is obtained (and approval is not guaranteed).
Scheduling a drone photographer to come film your property can be quite the hassle. First, you have to find a time that works for both the photographer as well as the homeowner. Very possibly, the photographer will not be able to come as soon as you’d like. Then, you have to pray that the weather is just right, otherwise, you’ll have to reschedule. Once you get the timing right, you may have to receive permission from your neighbors as they can potentially have an issue with it, citing possible noise or privacy concerns.
Space and Size Limitations
Prospective buyers may want to see the property from different vantage points, and often want to see footage of the surrounding neighborhood as well. Attempting to use drones to achieve this is not always practical. According to regulations, drones are generally restricted to flying under an altitude of 400 feet. Attempting to showcase a large property, or the proximity to neighborhood amenities in the same shot as the property, is generally not possible. For example, if you’d like to show that your property is only 3 miles from downtown, 4 miles from the University, and 1 mile from the closest park all in the same shot for maximum context, drone photography is not the solution.
So what now? If drone shooting is this complicated, is there a way to obtain aerial footage without all the hassle and limitations associated with using a drone?
Well, what if it’s possible to obtain this in-demand footage by utilizing ultra-high resolution aerial data taken from satellite and fixed-wing aircraft? This data can be used to create stunning aerial videos almost instantly, even in FAA restricted drone zones and without having to schedule a drone photographer. It also allows for showcasing massive acreage all in one shot, since the imagery is captured at such a high altitude.
Here comes very good news- There is a new tech company actually accomplishing all this! Aerial Solutions has made it their mission to revolutionize marketing real estate with aerial imagery utilizing the ultra-high resolution aerial data taken from satellite and fixed-wing aircraft. Aerial Solutions is getting rave reviews for its stunning, high value videos that get real estate sold fast- all at a price point far below traditional drone photography.
While aerial footage is a major selling point for your real estate marketing, the standard drone method faces many restrictions. With Aerial Solutions, you’ll avoid wasted time, money and effort, as well as reap the benefits of utilizing aerial footage to get your property sold in no time.
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By Caroline Kirby
While Instagram first started as a photo-sharing app, it’s safe to say that the platform has evolved over the years and has become a staple for businesses across all industries. If you’re not utilizing Instagram as a piece of your marketing strategy, you’re doing your business a disservice.
Instagram for business may seem daunting at first glance, but with a little planning and preparation, you can leverage one of the most powerful social media platforms to boost business. Curious about how Instagram could enhance your efforts? Here’s what you need to know.
Instagram for Real Estate Marketing
Instagram offers everything the real estate market needs — photo and video to showcase properties, a mobile-first approach that utilizes location data, and a massive user base (over 1 billion active monthly users!). Don’t forget that Instagram falls under parent company Facebook, meaning you get access to their advanced advertising platform as well.
1. Highlight Current Properties:
Instagram is an excellent way to show off your properties without feeling like your spamming your audience. With various available formats to showcase images (video, carousel images, stories, IG live, etc.), you have some wiggle room to show off different listings.
2. Promote Showings:
Utilize stories and posts to promote open houses or new listings or simply share “teaser” videos of the properties to get followers interested in an upcoming showing. You can also use Facebook advertising to run targeted ads to ensure the right audience knows about any upcoming events (more on this later).
3. Share Industry Insight:
Having a well-rounded and strategic content calendar is crucial to engaging your audience. Social media is a great platform to showcase your business and also establish yourself as an expert. Share tips, FAQs, or even go live with other industry experts to give your followers useful content. If your content resonates with followers, it’s likely they may share with their networks as well!
4. Virtual Tours:
Show off your listings by recording a virtual tour and posting to your stories, grid, and for longer videos, save them to your IGTV. This is a great way to get eyes on your property while respecting social distancing, plus you can reach more people with an online tour than you would with an in-person showing.
5. Run Ads:
Having a business profile and sharing quality content is just one piece of a strong marketing strategy. Running ads on Instagram is a great way to increase reach and utilize analytics and insights from these ads to determine what your audience is interested in.
Instagram has a lot to offer in terms of marketing, and a great thing about this platform is that it is always undergoing updates and improvements, says Australian brand removalists in Melbourne. Since the beginning of the pandemic, Instagram has worked to improve the live video experience on the platform. The latest update allows streamers to go live for up to four hours versus the old 60-minute broadcasts.
While you may not need a full four hours, this certainly offers more flexibility and opportunity to show off various properties, answer questions, and engage with your audience. Take advantage of social media to sell your land faster! LandHub.com now offers a wide range of social media management services to increase followers and brand awareness by using best standards and practices from social media experts.
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