Are you about to list a piece of property, or do you have a current land listing that isn’t generating the right leads (or any)? The problem could be with your photography.
If you’re listing land online, you don’t need to hire a professional photographer, nor do you necessarily need expensive equipment, but there are a few tips that could ensure you have the best pictures to support your property listing. Need some help in gathering the right material? Read on!
Does Photography Really Matter When Selling Land?
When creating your own listing, the very first thing you should do is put yourself in the buyer’s shoes. Think about all of the things you’ve ever bought or sought out — would you be willing to hand over a big chunk of change for a mediocre listing with poor photos? Chances are you’d scroll right on past the listing!
A variety of high-quality photos will be key to capturing a buyer’s attention. Here’s how you can get those first-rate images all on your own.
Think like a buyer:
First things first, before you even whip out your camera (or smartphone), you need to have a plan. Walk through your property a few times and imagine it’s your first time there. What are some unique features, attractive areas, and other qualities worth highlighting? What time of day does your property look best? Write these things down, and then use that as your guide when it’s time to start getting the content.
You want your land looking its absolute best — make sure landscaping is taken care of and everything is nice and neat. Hide garden tools, toys, and even trash cans if you have outdoor features like a patio or jacuzzi, spruce them up and turn on any lights for the photos.
Focus on clear shots:
You’d be amazed at the amount of blurry and pixelated photos online. With nearly everything being digital nowadays, users don’t have the patience to look through low-quality images. You do not necessarily need a camera and tripod but be mindful of holding still while taking pictures, wipe off your lens, make sure your thumb isn’t in the frame, etc.
Follow the rule of thirds:
Want some professional insight into taking a great photo? Follow the rule of thirds. This simple trick is a staple in photography best practice. Adobe explains the rule of thirds as “a composition guideline that places your subject in the left or right third of an image, leaving the other two-thirds more open.” iPhones actually have a setting that allows the camera to show gridlines within the camera app to help guide users in the rule of thirds. To switch the gridlines on, go to Settings > Photos & Camera > Grid.
Show off with variety:
The perfect land listing is all about balance. Give buyers a good look at your property with a variety of shots, but don’t duplicate photos or feel that you need to put in too many. Too many photos can actually overwhelm and frustrate online users leading them to abandon the listing altogether. The larger your property is or, the more features it has, the more pictures you will need.
As you can see, taking great photos for a land listing doesn’t require too much work, equipment, or even experience. Just keep these tips in mind, and you’ll have a strong listing that captures buyers’ attention. Also, please check out more tips for better listings on our Land News page.
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