by Kevin May
The world looks quite different than it did just a couple of months ago, and that includes the world of real estate. The coronavirus pandemic has disrupted many of the traditional means used to buy and sell
properties, and has also put a moratorium on essentials like open houses and tours.
But just because the world has changed doesn’t mean that it has stopped. Real estate agents still have a job to do, and technology has come to the rescue. Here are four technologies that agents should embrace in the face of covid-19 to buy, sell, and rent when in-person meetings are no longer an option.
In March, Zoom calls increased to 200 million a day, up from a previous maximum of 10 million . Much of the corporate world shifted to the platform, and seemingly overnight — including those in real estate. With Zoom, real estate agents can set up reliable conference calls with clients and investors to conduct virtual meetings, as well as to host awareness events like webinars and virtual showings. It’s also great for hosting team meetings and staying up to date when you can’t meet one-on-one. Similar video conferencing tools include Skype, Vast Conference, and GoToMeeting.
2. Virtual Tours
A virtual tour is the next best thing if your client can’t visit a property in person. Virtual tours provide a
more accurate view of a space than a still image, and provide potential buyers with an added opportunity to explore and engage. Facilitate a digital walk-through with 3D or 360 degree tours designed to highlight a property’s best features, and keep deals moving through the pipeline. You can also use Facebook Live, LinkedIn Live, Facetime, or other apps on your smart phone
to walk a property with potential clients. Now is the time to get creative!
3. Property Videos
If a picture says a thousand words, then a video must say a million. Similar to virtual tours, property videos give buyers a fuller feel for a space, and one that feels a lot more similar to an actual visit. To make your videos even more engaging, add your own commentary as you walk through the property, pointing out key features as well as ideas for how a space can be used.
We’ve talked before about why you should be using drones to sell your land
, and it’s more true now than ever. Whether you’re selling land
or a building, drones offer buyers insight into the full scope of the property and its surrounding environment. Today’s drone technology is a lot more affordable than it used to be, and there’s been a rise in professional companies
who specialize in drone photography and videography for real estate listings. Use it for property videos and stills, as well as to create eye-level virtual tours that let buyers feel like they’re really walking through the space.
There’s no better time than now to get creative with your use of technology. Look for innovative solutions that can help fill in the blanks left by a lack of showings and in-person meetings, and build a stack of tools that you can use to keep your clients — and your team — engaged. Even when things start to look more like normal, you’ll still get a ton of utility out of these tech resources.
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