Use Instagram as Part of Your Marketing Strategy



By Caroline Kirby

While Instagram first started as a photo-sharing app, it’s safe to say that the platform has evolved over the years and has become a staple for businesses across all industries. If you’re not utilizing Instagram as a piece of your marketing strategy, you’re doing your business a disservice.

Instagram for business may seem daunting at first glance, but with a little planning and preparation, you can leverage one of the most powerful social media platforms to boost business. Curious about how Instagram could enhance your efforts? Here’s what you need to know.

Instagram for Real Estate Marketing

Instagram offers everything the real estate market needs — photo and video to showcase properties, a mobile-first approach that utilizes location data, and a massive user base (over 1 billion active monthly users!). Don’t forget that Instagram falls under parent company Facebook, meaning you get access to their advanced advertising platform as well.

1. Highlight Current Properties:

Instagram is an excellent way to show off your properties without feeling like your spamming your audience. With various available formats to showcase images (video, carousel images, stories, IG live, etc.), you have some wiggle room to show off different listings.

2. Promote Showings:

Utilize stories and posts to promote open houses or new listings or simply share “teaser” videos of the properties to get followers interested in an upcoming showing. You can also use Facebook advertising to run targeted ads to ensure the right audience knows about any upcoming events (more on this later).

3. Share Industry Insight:

Having a well-rounded and strategic content calendar is crucial to engaging your audience. Social media is a great platform to showcase your business and also establish yourself as an expert. Share tips, FAQs, or even go live with other industry experts to give your followers useful content. If your content resonates with followers, it’s likely they may share with their networks as well!

4. Virtual Tours:

Show off your listings by recording a virtual tour and posting to your stories, grid, and for longer videos, save them to your IGTV. This is a great way to get eyes on your property while respecting social distancing, plus you can reach more people with an online tour than you would with an in-person showing.

5. Run Ads:

Having a business profile and sharing quality content is just one piece of a strong marketing strategy. Running ads on Instagram is a great way to increase reach and utilize analytics and insights from these ads to determine what your audience is interested in.

Instagram has a lot to offer in terms of marketing, and a great thing about this platform is that it is always undergoing updates and improvements. Since the beginning of the pandemic, Instagram has worked to improve the live video experience on the platform. The latest update allows streamers to go live for up to four hours versus the old 60-minute broadcasts.

While you may not need a full four hours, this certainly offers more flexibility and opportunity to show off various properties, answer questions, and engage with your audience. Take advantage of social media to sell your land faster! LandHub.com now offers a wide range of social media management services to increase followers and brand awareness by using best standards and practices from social media experts.

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