4 Reasons to Market Land on Social Media

When it comes to selling land, the more people you can reach with your listing, the better. 

Social media marketing, on top of being a highly efficient way to extend your reach, is a must for generating leads and building relationships with potential buyers. Done well, you can use your digital presence on social platforms to drive buying decisions and establish your authority in your local land market. You might also find that ideal buyer who has been looking for land to buy but isn’t tuned in to traditional real estate marketing channels. 

Still not convinced? We’ve broken down the biggest benefits of using social media to sell land, with four reasons why it’s worth investing your time, money, and effort in an effective social media marketing strategy for your land listing. Here’s what to know. 

Sell Land Faster with Social Media Marketing

Social media is just one way to amplify your digital presence. However, it’s also one of the most impactful, with 46% of realtors citing it as their #1 source of quality lead generation. And considering that a full 99% of buyers use the internet to search for properties, if you’re not going full throttle into marketing land on key social channels, you’re likely falling behind those who do. 

Simply put: social media marketing for land saves money and drives engagement far better than many other marketing channels. And while it shouldn’t necessarily be the only tool you use to sell land, it’s definitely not one you want to ignore as you put together your marketing strategy. 

4 Benefits of Social Media Marketing for Selling Land

Social media platforms like Facebook, Instagram, and LinkedIn can streamline your land sale and help you connect with better buyers in record time. Not convinced? Check out these four benefits of using social media to sell land, which work on their own and together to enhance your efforts and get your land sold faster. 

1. Reach a Wider Audience

There’s nothing to lose by trying out social media to market your land listing – but there is a whole lot to gain. 

The best way to break into new markets is to use powerful tools such as YouTube, Facebook, Twitter, Instagram, Pinterest, and LinkedIn, which have a massive reach with generalized audiences. Just how massive depends on what platform you target: currently, 81% of American adults use YouTube, 69% use Facebook, and 40% use Instagram, just to name a few. 

2. Connect with Higher Quality Leads

Social media lets you promote your listing only to people interested in your local land market. Use built-in social media targeting tools to segment your audience and target the right people at the right time, and pay attention to what gets a response and what doesn’t. Over time, you’ll be able to fine tune your approach and list land on social media in a way that’s expertly driven toward engagement and conversions. 

3. Increase Traffic to Your Land Listing

Sharing land for sale on social media works in tandem with other digital marketing endeavors like search engine optimization (SEO) and email newsletters to funnel more traffic to your listing page. And it does so with minimal obstacles, allowing potential leads to click-through directly to the listing for more information – or contact you with ease to schedule a showing. 

4. Lower Your Digital Marketing Costs

If you’ve ever tried driving traffic to your website using Google Ads, you know just how cost prohibitive it can be. Paid ads on social media tend to be more on the affordable side, with a high return on each dollar you spend. Marketers report the highest ROIs on YouTube ads, followed by Facebook, Instagram, TikTok, and LinkedIn. 

Tips for Using Social Media to Amplify a Land Listing

Social media success doesn’t just happen. You’ll need to put in the work or bring in experts, and you’ll definitely have to stay true to time-proven social media marketing best practices like the ones below. 

• Keep it professional – Whatever page/account you’re using to share your land listing should be a neutral and professional space that doesn’t alienate or turn away potential buyers. 
• Actively engage - Being responsive to posts and comments on social media will improve your reach and get more eyes on your land listing. 
• Pay attention to the competition – See how competing land listings are being marketed on social media, with a focus on what you can borrow or improve upon for your own posts. 
• Mix it up – Don’t just post an ad for your listing and call it a day. Instead, publish new organic content regularly with each post showcasing a different aspect of your for-sale property. 
• Don’t do too much – You’ll burn out quickly if you’re trying to stay active on all social media channels, so stick to the ones that pull the most engagement with your community and post irregularly (or not at all) on those that don’t. 
• Use analytics – Modern social media platforms are full of helpful analytic tools that allow you to dig into the data around post performance, including how often your listing is getting viewed, clicked on, shared, and more, and then tweak your posts/ads accordingly.  



With the right social media strategy, you can build more buzz around your land listing and expand your reach in a way that’s more targeted and cost-effective than many other forms of online advertising. Need help getting started? Our digital marketing services include complete oversight of your listing campaigns on social media, from custom content creation to tracking key metrics and optimizing your posts for more pull. Get in touch today to learn more!