Published date:
October 10, 2024Last updated date:
October 22, 2024By Sarah Day
By Sarah Day, Brand Director with Acres.
If a photo is worth a thousand words, a map is worth far more. While an eye-catching photo can capture attention and text can provide important details, a map contextualizes key selling points and data in a way nothing else can. This makes maps an important marketing tool for land brokers and agents; these days, it’s an industry standard.
There are numerous available platforms for creating custom property maps that come with different advantages for brokers, sellers, and buyers. Acres.com allows anyone to create custom maps that can be leveraged as marketing materials, but what are the benefits on the buying and selling side?
This short article breaks down how custom maps showcase a property, improve communication, and enhance buyer and seller experiences.
As a buyer, having a clear picture of a property’s layout can help you make a more informed decision. A map allows you to gain insights into its exact location and boundaries, the surrounding properties, and key points of interest, like infrastructure or wells..
1. Understand the layout of a property: Custom maps provide a holistic view of a property’s layout, helping buyers see the whole picture beyond photos and descriptions. For example, a map can showcase elevation changes or property lines at a glance.
2. Contextualize points of interest: A map can show points of interest in relation to the property as a whole, like the location of structures, wells, or hunting stands. This creates an engaging visual representation of property improvements and features.
3. Navigation beyond the sale: Not only does a map help potential buyers navigate a property, but it can also enhance the buying experience by giving them a custom property map they can use after the sale. This is especially true when it comes to large tracts of land.
Whether you’re the listing agent or selling your own land, presentation is everything. Taking the time to enhance a listing with a custom map adds professionalism and further showcases a property. Plus, a map can easily be included in both digital and print materials for wider distribution.
1. Professional presentation: Custom maps add a layer of professionalism to listings. With Acres, for example, you can embed attractive, informative maps that enhance the property's appeal and impress your seller.
2. Streamline communication: A detailed map can preemptively answer buyers' questions, reducing back-and-forth and speeding up decision-making.
3. Easy sharing: The ability to share a direct link to a custom map means sellers can instantly send potential buyers a map of their property.
While custom maps are powerful marketing materials, having access to reliable maps and data can benefit you in numerous ways. Here are a few more reasons to be using a mapping platform if you’re buying or selling land?
Custom maps are a must-have tool for buying and selling land. Buyers get a detailed, interactive view of properties that can help speed up decision-making. Sellers can have confidence that their property is being showcased with professionalism and can easily share direct links to their property map.
To provide the best possible experience for buyers and sellers, look for a platform that allows:
● Easy sharing via direct links or printable reports.
● Custom boundary creation to accurately reflect property boundaries.
● The ability to upload photos and notes to points of interest on the map.
Want to try out custom map creation yourself? You can visit Acres.com to start building maps for free.
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