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How Social Media Management Can Benefit Your Business

how social media management can benefit your business

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Published date:

March 28, 2024

Last updated date:

March 28, 2024

By Ana Loor

We're living in the digital age where more and more people are turning to technology for solutions. In the last ten years, social media has grown into a so much more than a way to stay connected with friends and family. It's quickly become a medium for brands to connect with and promote services to their audience.


However, as new platforms and features have developed over the last few years, many organizations can't keep up with what all there is to offer. LandHub offers social media management services and packages for small to medium-sized businesses. Social media management is a useful and timely resource that can help businesses of every size reach their audience and make lasting connections that convert.


What is Social Media Management?


The overarching idea of social media management is exactly as it sounds— it's the process of managing your presence on social media platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, etc.


Depending on your industry and business goals, your social media manager may only utilize certain platforms. Apart from monitoring online presence, your social media manager will analyze content and audience reactions, manage advertising, and put forth content that's tailored to connect you with your target audience.


In some cases, your social media team will even handle online reputation and interact or engage with customers on your various social pages.


How Social Media Management Can Help Your Business


Social media is an ever-evolving force that is relevant to business growth, and if you don't currently have someone managing your business' social media, you could be missing out on tons of opportunities.


Regardless of business size and budget, social media is an effective tool to achieve business goals. Here are some of the ways that social media management can benefit your business.


  1. Drive Traffic to Your Site: Social media allow you an opportunity to post content and ads that drive traffic to your website. For example, if your website already has a blog section, then sharing those posts to your social channels could draw in new followers. Additionally, generate leads through advertising that directs users to a specific landing page on your site.

  2. Increase Sales: Social media is an important part of your sales funnel and provides an outlet for product search and e-commerce to thrive. Nearly 4 billion people are on social media as of 2023, with numbers only expected to increase. With the right strategy in place, you could reach tons of potential new customers.

  3. Build Brand Recognition: Your target audience is likely already using social media, so use these platforms as a way to humanize your brand and build brand awareness. Engage directly with your customers and followers and post content that is likely to be shared to reach potential new customers.

  4. Learn About Your Audience: Social media offers a unique chance to learn more about your customers, what they think, and what they want. Most social media networks offer analytics that can give you insight into the people interacting with your account, allowing you to better connect with customers and strategize. 


The benefits of social media management for businesses across all industries are endless. LandHub's new social media management services will provide your organization with high-quality posts, campaigns to find new targeted followers, business page optimization, campaign management, and monthly progress reports.


If you're not sure which social media management package is right for your business, get in touch with LandHub's social media experts to discuss a plan. 

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