How to Market Land on LinkedIn: 5 Top Strategies

When you think of LinkedIn, your mind probably doesn’t immediately jump to real estate marketing. Yet the platform has a powerful ability to connect people and boost awareness, and that can translate well into marketing land you’re trying to sell. 

Read on to learn why LinkedIn may be the missing piece in your land marketing campaign, plus helpful tips for making the most of your efforts and connecting with strong prospective buyers. 

Benefits of LinkedIn for Land Marketing

There are many industries that can benefit from marketing on LinkedIn, and that includes land real estate. 

LinkedIn has about one billion active monthly users around the globe, with ample reach in more than 200 countries. This creates a vast network of potential leads for land sellers, and one that is easy enough to navigate if you put the platform’s built-in targeting tools to work. 

And that’s not all, LinkedIn has:

• Higher overall conversion rates than other popular social media challenges 
• Two-fifths of monthly users visiting the site daily
• High credibility with professional sectors
• More than $70 billion in annual revenue generation

So while you should never put all of your land marketing eggs in one basket, you should strongly consider LinkedIn as part of a well-rounded strategy. This is particularly true if you’re selling land for commercial development, since LinkedIn’s professional focus means users of the site are often looking for business opportunities in addition to social growth and connection. 

How to Market Land for Sale on LinkedIn

As with any social media platform, you’re going to have to do a bit more than simply link to your land listing if you want to generate leads and find a buyer for your property. 

1. Establish a Professional Presence

Trust is at the heart of any real estate transaction. To build it from the outset – and increase your reach with new leads – make sure your page speaks to your personal and professional brand, including your authority in the land market. This can be accomplished by filling out your profile, following industry-relevant pages, sharing notable land news, and connecting with local land professionals. 

2. Build Your Network

The better you optimize your network on LinkedIn, the better chance you have of getting the right eyes on your property listing. Join groups related to land real estate and development, follow local land brokers, and actively engage with those who play a role in your area’s general land market in order to forge valuable connections where it really counts. 

3. Publish Original Insights

Cross-posting real estate news is a fantastic way to gain traction on LinkedIn, but it doesn’t beat sharing your own original ideas and insights. Bring your own voice to the conversation via longform content or timely news posts to establish authority in your local market and keep your profile (and by extension, your listing) at the top of news feeds. 

4. Use Keywords and Hashtags

A well-placed keyword or hashtag can greatly amplify your reach on LinkedIn. Use keywords in your profile, strategically placing relevant search terms in your headline, “About” section, experience, and skills. Then use hashtags in your posts to improve listing visibility, aiming for about three to five embedded within the text or tacked on at the end. Key hashtags and keywords for selling land on LinkedIn include “land for sale,” “just listed,” “land investing,” and similar targeted terms.

5. Try Out Paid Ads

If you’re new to marketing land on LinkedIn, you might not have the background of legitimacy that months or years of posting will get you. This limits how many people you can get your listing in front of, as well as the quality of leads you can find. A decent workaround is to use paid LinkedIn ads, such as sponsored listings uniquely targeted to your area and top prospects. These can be used in addition to organic campaigning and are great for increasing your exposure now and for future land listings. 

Quick Tips for Optimizing Your LinkedIn Land Marketing Efforts

The same basic principles that apply to general land marketing also apply to sharing your land on LinkedIn. As you follow the advice above to expand your reach on the platform and connect with more potential leads, make sure to also:

• Use professional listing photos
• Share drone images and video of the property
• Include a catchy headline that mentions the location and one or two major selling points
• Make your contact information clear and easy to spot

Look at other land listings on LinkedIn to see what people are doing and what strategies you may want to adopt. Are there certain features that are drawing your eyes right away? Are there things missing from other land listings on the platform that you think are a mistake to leave out? All of these insights can be used to strengthen your own marketing efforts on LinkedIn and hopefully get your property sold sooner, rather than later. 

Key Takeaways

LinkedIn has a massive global reach and solid reach with local audiences, both of which can lend valuable support to your land marketing efforts. To maximize your impact: optimize your profile page and property listing, use keywords and hashtags, and actively engage with the people and groups that are most embedded in your local market. You can also try out LinkedIn Ads to target your listing to specific regions and demographics. 

You never know where you’re going to find that perfect buyer. Use LinkedIn in addition to more traditional marketing methods to cast the widest net possible when marketing land for sale, and work with a qualified land broker to list, market, and sell your property with ease.

Need support with your LinkedIn strategy? The LandHub team can help - learn more here.