Published date:
May 08, 2025Last updated date:
May 08, 2025By Laura Mueller
Most land brokers don’t get into real estate in order to manage a website and create social media posts. However, success in today’s ultra-competitive land markets often requires just that, with high expectations in terms of how and where you show up online.
Real estate is, ultimately, a trust-based business. Land buyers and sellers alike want to work with experienced brokers who have a proven record of success in their market and unmatched authority in the field. The best way to show you fit the bill? Invest in your digital presence and make sure you leave no stone unturned when it comes to reaching the right audience with your brand and listings.
If you’re not marketing online, you’re falling behind those who do. And that’s most of your competitors in the real estate market, with 64% of brokers/broker associates and 73% of sales agents maintaining a personal website and 52% of agents reporting social media as their number one driver of high-quality leads.
A strong digital presence can do a whole lot for your personal brand and business, as well as how fast your land listings sell. Specific benefits of optimizing a digital plan for your land listing include:
An active online presence is one of the best ways to excel in today’s markets. And if it sounds like a tall ask, don’t worry – in addition to LandHub listing services, we also offer a variety of digital marketing services so you can effectively market your name and properties online without taking attention away from the many other tasks on your to-do list.
If you want to experience the full range of benefits of using the internet to market land, you need to know what you’re doing. That’s where we come in, with customizable digital marketing and advertising plans that take the guesswork out of getting for-sale properties in front of the right people at the right time.
Maintaining a strong digital presence is as much about building your personal brand as it is building buzz around your land listings. Email marketing helps you do both, especially when the promotion is coming from a reliable third-party publication. Snag a spot in the LandHub newsletter or book a dedicated e-blast to get in front of our segmented audience and shine a light on your property and brand.
We can create and manage your business social media pages, publishing a consistent stream of fresh content and regularly optimizing your strategy based on key metrics. With a multichannel approach that includes Facebook, Instagram, LinkedIn, and X/Twitter, we get your land listings and your brand in front of more qualified leads, reducing the burden of outreach and keeping you actively engaged with your followers and community.
We work with professional writers who can craft 100% original content for your listings and business, including blog posts, articles, and complete content strategies. And because we don't rely on AI, you can trust that your content is research-backed and written by and for real humans.
The first priority is making sure your audience can find you; the second is making sure they leave with a great first impression. Extend your reach and establish more credibility with branding and design services that include custom logos, digital ads and brochures, expert video production, and more, all geared toward boosting your digital presence in a way that aligns with your needs, your personality, and the assets you bring to the table.
Optimize an existing business website or build one from scratch. LandHub IT professionals provide web development services related to custom applications, property feeds, ecommerce, front- and back-end design, and CMS development, and can handle the technical side of your digital presence while you focus on sales.
Outrank your competitors in the search engines with superior support for all SEO endeavors, including on- and off-page SEO, technical SEO, and local search. Our search engine optimization packages are built around the requirements of your brand, and are designed to improve your organic reach without resorting to sketchy or unsustainable strategies.
Our digital marketing services bring together the latest tools and innovations in digital and social media with the tried-and-true marketing practices that land brokers have used for decades. Get a trusted partner in gaining a foothold online, and sell both your brand and your listings with more ease and efficiency.
We’d love to tell you more. Get in touch today to discuss your digital presence and custom strategies for improvement.
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