Published date:October 19, 2016
Last updated date:October 19, 2016
By Manny Manriquez
PictometryPictometry is a patented technology created and owned by Pictometry International, a company that merged with EagleView in 2013 to form EagleView Pictometry and continues to sell an aerial image capture process that produces imagery showing the fronts and sides of buildings and locations on the ground. A big difference between pictometry technology and drone photography is the fact that, at least up until now, Pictometry has utilized airplanes to gather their shots. According to their website: “Pictometry Intelligent Images are captured by a fleet of 73 planes outfitted with USGS-certified camera systems flying year-round. Image processing is completed using patented technologies that deliver amazing clarity and detail for a precise view of every feature. Because every pixel in the image is georeferenced the images become actionable, allowing for measurements and data extraction.” Although EagleView Pictometry focuses on several different industries, real estate imagery is among the technology's chief uses, providing for quick property searches by address and viewing of each property from multiple directions including a north, south, east and west view. While the technology and company was built primarily on aerial photography via airplanes, EagleView Pictometry is now implementing drone photography into its offerings. http://www.eagleview.com/Industries/Commercial/RealEstateFinancial.aspx
Drone Photography for Large-Scale, Commercial Real EstateProviders of drone photography services for real estate can be broken down into a couple of other categories. There are entities like The Drone Co., a national operation focused more on commercial real estate drone photography, including that of large-scale properties, developments, and buildings. A quick Google search will show a number of companies operating in this realm.
Local Real Estate Drone PhotographersIf you're a local real estate broker, Realtor, or smaller property owner, you probably neither need nor want the larger, more expensive operations profiled above. In that case, you'll want to contact a local drone photographer in your area. Given that the business is burgeoning, you should have no trouble finding such a provider. In fact, many of the companies you already use for still photography or marketing videos are likely implementing drone photography into their service offerings. Just MAKE SURE they are FAA Compliant and following the rules and liability issues spelled out in our previous blog post here. Resources: FAA: Drone rules
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