Does Email Marketing Work when Selling Land?
Selling land is just like selling anything else. You have an existing customer base, a potential customer base and a targeted market. The only way you will have any potential of selling anything is by letting people know that you have something to sell. This is why many land real estate agents have started to use email marketing to sell more land. This is a particularly effective method especially when you have a base of clients you have worked with in the past. There are a few things to keep in mind when using email marketing to sell land
. Keep in mind that emails are now being received on the computer as well as on tablets and smartphones. Email is going everywhere and it is possible to have your message in front of those who will buy in less than 10 minutes after you send it. This will give you the opportunity to sell your land
quickly and easily. Make Sure the Recipients are Opted-In
The email systems are set up to provide protection against spam from marketers. This is because the people who hold the accounts are sick of receiving email they did not ask for. This can include email marketing, but generally only implies when the email marketing is not welcome. To make sure that your email marketing plan will be well received, you need to get permission to email promotional material. This is called an opt-in. It is when the client goes through the process of supplying you with their email and agrees to receive information at a future date about land sales. Make sure that when you have your customer opt-in that you are fully explaining what they are opting into. This way, not only will you get through the spam blockers, but you will more than likely have your email read. What Should Be In the Email?
Now that you know who you are sending it to and that they will receive the email, you have to decide what you are going to say in the email. According to Copywriting Services Pro
, it is important to make sure that you are not saying the same thing in every email you send to a person. It is okay to send out one email to a thousand people, as long as you are not repeating the content of the email over and over. This will cause your messages to be deleted before they are even read. Another thing to remember when creating the content of the email marketing
email is to make sure you are providing useful information. Provide information that anyone buying land will actually want to know
about the property. After you have given all the technical information, provide a brief synopsis about the land and its better features. You can also send emails talking about the potential of certain pieces of land to develop
interest. When to Send Your Email
Keep in mind that because people are receiving their emails throughout the day wherever they are, you will have to time out when you are going to send your email. You do not want to send your email at a time that they are going to be busy. They may open and ignore or delete the email because they are busy doing something else. You should choose a time where your potential buyers are not going to be doing anything and send the email at that time. There is the best possibility that it will be received and read. This will help to increase the chances of you selling your land