Why You Need a LinkedIn Business Page



by Laura Mueller

Think LinkedIn is just for growing your professional network?

While the social media site is certainly useful for networking with peers and hunting for new jobs, LinkedIn also offers a ton of benefits for helping your business connect with qualified leads. Below, we’re covering the basics of LinkedIn Business Pages — including what they are and why you need one.

What is a LinkedIn Business Page?

A LinkedIn Business Page, like a Facebook Business Page, highlights all of the essentials that a potential lead might want to know about your company. And unlike a personal page, it’s about establishing the credibility of your brand, and not necessarily about just giving background information.

Think of this page as a place where you can put your business into context within your industry and make it easy for leads to figure out what you’re all about. Some of what you should cover on the page includes:

Your industry – You’ll be able to choose from a drop down list of industries pre-populated by LinkedIn. Choose the one that best describes your company.

Your location – Establish authority by centering your operations in one location, even if you operate primarily online.

Your size – Approximate your number of employees to help visitors determine whether you’re a small, medium, or large business.

Your company description – What do you do? What sorts of goods and/or services are you providing? Try to provide a concise overview of your business that covers its primary purpose and the mission behind it.

Once you’ve got the basics in place, you’ll be able to use your Business Page as a one-stop shop for engaging with leads, sharing things like blog posts, company updates, and honors and awards to boost brand awareness and integrity. You can also list open positions and pay for advertising to get more eyes on your page.

Benefits of Your Business Page

All of this sounds great of course, but you might be wondering why you should be doing this on LinkedIn when you’re already sharing a lot of this information on your company website.

To start, a LinkedIn Business Page can improve your SEO. The LinkedIn network has high relevancy on search engines, and by attaching your business to the site you can take advantage of the competitive edge that gives you.

You can also use the page to stand out from your competitors. Remember, the goal is not just to share relevant information about your business but to put it into context within your industry. Use descriptors and on-page content to show leads what makes you different — and how those differences make you better.

Finally, LinkedIn is fantastic for connecting with more qualified leads. Its users tend to be much more professionally-focused than those on other social media channels, and are visiting your page due to genuine interest in what you do. Make that work for you by using analytics and outreach to communicate with leads who engage with your Business Page and invite them to learn even more.

So how do you get started? That’s where we come in! Our team can build you a completely custom LinkedIn Business Page so you can get all of the benefits without all of the work. Contact us today to find out how it works.

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